BC Land Development assembles and sells land and residential development properties, and provides consulting to developers and land owners. The company was established in December 2006 and currently has offices in New Westminster BC. It plans to expand its operation locally and abroad. The company is dedicated to hiring the best talent and providing the best service. The focus of this business plan is to identify its current and future target clients, explain its marketing strategy, and improve its internal procedures so it can substantially increase profitability.
BC Land Development is located in New Westminster, BC. Sales of residential land developments account for 90% of the company's profits.
The company is a limited corporation and has been operating for 1 year. The four-person staff was reduced to two members in April of 2007, following a decision by senior management to build a strong foundation. The two senior managers are committed to taking further management courses and enlisting the help of a business coach prior to hiring more staff.
The Business Model
BC Land development was launched at a conservative rate. Its two staff members, the company's CEO and its business manager, are laying a strong foundation by putting together systems and policies. The systems will outline the process of doing business as BC Land Development and the policies will establish the culture of the company. To control costs and maintain the focus, the company will hire an administrative assistant, a customer relations coordinator and a technical administrator over the next couple of years. More emphasis will be placed on stability and finding the right person rather than hiring out of need as long as it is feasible without compromising customer service.
We will maintain a strict hiring policy that only allows a new hire when we have made a surplus equivalent to the new hire's annual salary. In the event that the new hire does not directly or indirectly help the company by achieving a profit equivalent to the salary in the first year, the hire will be considered a wrong hire, provided the hire was given the necessary training and support.
BC Land Development provides unique services to land owners and developers, including but not limited to help with the sale of and purchase of development properties.
Although the company could be considered as a real estate company, the services offered by BC Land Development extend beyond real estate sales.
Areas of Operation
We work in:
Maple Ridge link
New Westminster link